The primary goal of countless businesses, small and large, is increasing sales online. Whether you work for a vast e-commerce company like Amazon or run a mom-and-pop retail business, increasing sales using online channels looks a lot easier than it really is.
Luckily, there are many different ways you can grow your sales online, most of which you can implement immediately. Listed below are a few actionable techniques that you can use to increase online sales performance:
Be Honest in Your Sales Copy
Not only is honesty in your copy important for the reputation of your business, but it also encourages and fosters trust in your brand. If you can’t substantiate a claim, don’t make it. Also, never use hyperbole lightly. From your homepage to your email campaigns, be honest, approachable, and straightforward in all your sales copy.
False claims tend to damage the credibility of your brand. Many consumers are turning to smaller businesses because of the more personal, individualized services they offer. Make the most of this and don’t try to be something you are not.
Get More Ad Clicks with Ad Extensions
Ad extensions are a no-brainer when it comes to selling stuff online. Available in both AdWords and Bing, this feature allows you to make your ads bigger, with more places to click, at NO extra cost.
Show Off Customer Testimonials
Customer feedback has never been more important than it is in today’s social media environment. Fortunately, this means that the customers who are satisfied with your services can provide you with testimonials – one of the most valuable weapons in your arsenal.
Testimonials of satisfied customers are much more influential than even the best-written sales copy. So, ensure that you include reviews and testimonials from your hardcore brand evangelists who can’t stop gushing about how wonderful you are. You can include these reviews on your home page, product pages, pricing page, and landing pages.